Airbnb Creative Lead Design Position

Creative Lead, Design role responsible for campaigns and programs to help increase awareness, growth and loyalty with donors.

After visiting the investor.airbnb.com landing page, I had a few ideas that I’d like to share with the hiring staff at Airbnb.

I can contribute to the innovative Airbnb vision.

Investor.Airbnb.com

If I were hired as Lead Designer, Creative, I would launch a campaign to redesign this investor landing page. It appears to be built for more information than it currently holds. Why not highlight Investor Initiatives? Target existing and potential donors by highlighting many of the new programs and objectives defined in the shareholder letter.
Investor Page Redesign

By adding a new navigation for Investor Initiatives, it highlights the main points made in the shareholder’s letter - while also sharing the 2025 roadmap so investors are aware of future improvements. The page would be separated into sections displaying current content as well as the new featured investor initiatives area.
NEW Investor Initiatives content

This section is meant to highlight what is featured in the shareholder’s letter by showcasing the big accomplishments and innovative new programs that might entice a potential investor or help retain an existing one. The roadmap for 2025 was also added. I was able to google it and I think investors and donors would be interested in knowing what direction the company is headed. This section can link to more “blog-type posts” or just display a most recent four topics.
Add new feature button and plan for changing the feature image

Feature image could be changed by seasons or relevant promotions OR could. be more specific to the user viewing the page and their recent searches. Adobe Generative Fill used to make feature images more of a panoramic size.
Reorganize existing information

Adding icon imagery helps user pick out important areas to learn more about. I’ve illustrated the existing content as supporting content for the new investor initiatives section.

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My career spans digital and print design, branding, web development, and campaign strategy—blending creativity with purpose to deliver results that resonate. I specialize in crafting cohesive, engaging designs that elevate brands, drive user engagement, and tell meaningful stories. Whether leading a team, collaborating with agencies, or executing independent projects, I bring a strategic mindset, a passion for design, and a deep commitment to excellence.

Shawnna Gallagher is a Senior Creative Designer with over 20 years of experience turning ideas into impactful visual solutions.

Case Studies

Two images showing promotional materials for the Autism Investor Summit. The left image features the summit's title and date, "April 7-9, 2025, Beverly Hills," on a colorful background. The right image provides a schedule for April 8, 2025, listing panels and speakers, including organizations like Holland & Knight and Motivity, and features a QR code for Autism Business News.

I'm a designer with an artistic soul and a passion for creative problem-solving. With nearly two decades of experience in digital development, branding, layout design, and project management, I bring a strategic mindset, a sharp eye for detail, and an enthusiasm for learning that keeps my skills evolving. My wide-ranging expertise makes me adaptable across multiple areas of marketing and design.

On a personal note, I’m a nature-lover and longtime Midwesterner. After growing up in southern Ohio, I spent time in San Francisco before landing in Chicago, where I’ve lived for the past 18 years. These days, I live just outside the city on a scenic farm property—an ideal setting for my creative energy and love of photography.

Professionally, I’ve embraced remote work for the past two years, though hybrid flexibility has always been part of my career. I’m an independent, self-motivated thinker who thrives in off-site roles, but I equally value collaboration—whether leading a team or contributing as a team member. The shift to remote work has shown that we can stay connected and creative from anywhere, and for me, it’s the perfect balance.

About Me | Shawnna Gallagher

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Portfolio

Branding

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Event Design

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Web Design

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Development

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Illustrative Designs

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Packaging Design

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Advertising Design

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Creative Collaboration

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Connect with me.

Design & UX/UI: Figma • Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere) • Wireframing • Prototyping • Responsive/Mobile-First Design

• Web & Front-End: HTML5 • CSS3 • JavaScript • Dreamweaver • WordPress • Squarespace • Wix • Email Template Coding

• Marketing & Analytics: Salesforce Marketing Cloud • Mailchimp • HubSpot • Litmus • Google Analytics • Google Ad Manager • A/B Testing • Zapier Automation

• Print & Environmental: Brand Identity • Prepress & Print Production • Event Signage (floor decals, window clings, on-site graphics)

• Leadership & Project Management: Agile/Scrum • Asana • Basecamp • Monday.com • Cross-Functional Collaboration • Designer Onboarding

• Design & UX/UI: Figma • Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere) • Wireframing • Prototyping • Responsive/Mobile-First Design • Web & Front-End: HTML5 • CSS3 • JavaScript • Dreamweaver • WordPress • Squarespace • Wix • Email Template Coding • Marketing & Analytics: Salesforce Marketing Cloud • Mailchimp • HubSpot • Litmus • Google Analytics • Google Ad Manager • A/B Testing • Zapier Automation • Print & Environmental: Brand Identity • Prepress & Print Production • Event Signage (floor decals, window clings, on-site graphics) • Leadership & Project Management: Agile/Scrum • Asana • Basecamp • Monday.com • Cross-Functional Collaboration • Designer Onboarding •

Awards Program Design.

Senior Housing News Architecture & Design Annual Awards Program.

Website Redesign. Figma planning. dotComm Award Winner 2023. Ongoing annual management. Digital promotion.

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Senior Housing News Architecture & Design Awards Program
New website planned with wireframes using Figma

Entry Form Presentation

Each year, I would update the entry form presentation based on comments from past nominees and winners. The objective was to make the entry form presentation file easy to use for entrants and collect the information and photos for our designers to add to the website. Each year hundreds of nominees were added to the website nominee layout defined in WordPress using Gutenberg plugin capabilities. The following is an example of the 2025 entry form presentation.

View 2025 Entry Form

As a result of the redesign, I was awarded a DotComm Award in 2023 for Best Website Redesign.

Dotcomm award letter

SHN Architecture & Design Awards Program throughout the years

Throughout my 6 years with Aging Media Network, I managed this annual awards program through email, social media promotion, web advertising and year-to-year website updates.

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Event Design.

Autism Investor Summit, a Behavioral Health Business event.

Printed design assets include a program guide, pull-up banners, conference badges & more. Digital assets include web ads, digital event kit, email & social media promotion.

Autism Investor Summit Program Booklet

View PDF booklet
Conference Badge design & 33x80 Pull-up Banners
Digital Media Promotion

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Survey Results eBook Design.

Hospice Industry Outlook Survey Results eBook for Hospice News.

Design of eBook. Chart creations using statistical information with Chartwell Fonts. Digital promotion of eBook download with a lead generating landing page, email & social media promotion and a featured resource on HospiceNews.com.

Hospice News Industry Outlook Survey Report

View PDF ebook
Outlook Survey Charts created using Chartwell font
Custom Content is promoted through the publication's website

View Hospice News Resources
Hospice Outlook Survey Landing Page for lead generation

View Landing page
Social Media promotion of ebook

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Custom Content Series.

Executives to Watch Custom Content Series

Custom Content Series includes a downloadable eBook customized per healthcare industry and features nominated executives from sponsoring businesses. Lead generation landing page created for the download function. Email and Social promotions including individual executives featured each week.