Senior Brand Designer Application for Runway

Instead of a cover letter, as part of the application, please create a mood-board for a fictitious AI Music Festival and paste the link to it below.

1) The mood-board should include at least 6 images/videos with at least 2 of them generated in Runway (using the Free plan works for that)
2) It should include a logo and a name that you can fully make up

Colors:

Electric Pink (#FF2DA3)
Cyan Glow (#00F0FF)
Lime Circuit (#CCFF00)
Deep Indigo (#0D0221)
Holo White (#F7F7F7 with gradient overlay)

Aesthetic Idea: A circular neon emblem combining a stylized music note and circuit vine.
Target Audience: Tech-savvy professionals but also family-friendly in a pop style genre
Festival Concept: Live Human + AI Collaboration Performances with interactive audience tech installations

Power & Connectivity: Robust power supply and high-speed internet for real-time AI processing and streaming.

Stages: Equipped with massive LED walls, motion capture systems, and projection mapping for AI visuals.

Sound Systems: Enhanced audio equipment capable of responding to generative soundscapes.

Human musicians perform with AI-generated music or visuals in real time.

Interactive Installations
Attendees create music or visuals using generative AI tools on-site.

Remote & Virtual Festival Options
Streamed online or in virtual environments (e.g., VR stages).

Safety & Security

AI-Enhanced Security: Facial recognition for entry, crowd monitoring via AI cameras.

Data Privacy Protocols: For any biometric or app-based audience interaction.

Audience Interaction

Mobile App or Wristbands: Allow real-time voting, input into what AI generates next, remixing sets, or personalized music experiences.

AR/VR Integration: Augmented experiences using phones, headsets, or digital twins of the festival.

Creation Zones: AI music-making booths where fans create tracks using generative tools.

Picture this:

An AI music festival in a tech-driven arena that headlines a Live Human + AI Collaboration Performance.

Human musicians perform alongside AI-generated music or visuals in real-time. The AI-generated visual is a hologram onstage with real live musicians.

Picture the musicians rocking out with an AI-generated hologram visual of a pop singer taking center stage.

Runway application was used to generate the images. (Very cool tool by the way, ran out of free credits though). Firefly was used to generate the video representation of Live Human + AI Collaborative performance (yes, it’s horrible). Used ChatGPT to help conceptualize the concept based on my prompts for the target audience, general style, and concept components such as audience interaction ideas and safety issues with attendees.

Shawnna Gallagher | Creative Designer

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