CASE STUDY | BRAND IDENTITY + DESIGN SYSTEM CREATION

From Press Plate to Global Brand Identity

Transformed the legacy logo for Lindenmeyr Munroe into a modern digital format and introduced PMS-standardized brand guidelines, ensuring consistent visuals across every international marketing channel.

View Branding guide (PDF)

The Challenge

Lindenmeyr Munroe’s legacy logo existed only on a press plate, requiring a full digital recreation along with Pantone color and typography matches, then packaging into clear, accessible brand guidelines for employees and vendors.

The Approach

I digitized the logo, standardized Pantone colors and typography, and produced a comprehensive, easy-to-follow brand guidelines booklet to ensure consistency across all marketing materials.

The Result

Achieved 100% visual consistency across international marketing touchpoints, establishing the company’s first unified digital brand identity.

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I bring brands to life through logos and visual identities that reflect their character and set the stage for growth.

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