Scaling Event Design for a High-Impact Summit
CASE STUDY | EVENT DESIGN & PROMOTION
Led the design and promotion of the Autism Investor Summit, an acquired event rebranded under Behavioral Health Business that required a wide range of new print and digital assets.
The Challenge
The event’s larger scope demanded extensive materials—program guides, banners, badges, signage, and digital promotions—on a tight timeline with limited design resources.
The Approach
I developed reusable layouts that carried across program guides, presentations, and social promotions, streamlining production and ensuring consistent branding.
The Result
Delivered all large-scale event assets within the same timeframe as smaller projects, saving production hours and enabling a single designer to execute the full scope without additional support.
that blend creativity and strategy to transform spaces into immersive and memorable experiences.
Discover more of my innovative event designs
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Large-Scale Window Cling
Turned a glass façade into a bold branding statement. Conducted site visit, measurements, and mockups; tested substrates for maximum logo impact, and managed oversized production requiring sectional printing and precise installation.
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Conference Branded Wayfinding
Designed a comprehensive system of branded wayfinding signs and posters that guided attendees seamlessly through the conference venue, enhancing both navigation and event experience.
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Branded Door Magnets for Cross-Promotion
Doubled as cross-promotion tools—featuring the publication’s logo and QR code linking to upcoming events—easy to install, swap, and reuse at any venue. Boosted visibility and drove a 10% year-over-year increase in attendance across all events.
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Immersive Elevator Wrap with Wayfinding Signage
Custom wraps and wall clings transformed a high-traffic elevator bank into a bold, branded wayfinding system—guiding attendees with clarity while reinforcing the event’s identity.
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High-Visibility Conference Step & Repeat Backdrops
Designed large-scale step & repeat backdrops in multiple sizes for professional printing, featuring the event name and publication sponsor for maximum brand visibility.
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Streamlined Multi-Track Speaker Presentation Decks
Designed multi-track presentation decks with speaker photos & session details, then repurposed the layouts across PowerPoint, social, and email—streamlining production and ensuring consistent promotion.
