Scaling Event Design for a High-Impact Summit
CASE STUDY | EVENT DESIGN & PROMOTION
Led the design and promotion of the Autism Investor Summit, an acquired event rebranded under Behavioral Health Business that required a wide range of new print and digital assets.
The Challenge
The event’s larger scope demanded extensive materials—program guides, banners, badges, signage, and digital promotions—on a tight timeline with limited design resources.
The Approach
I developed reusable layouts that carried across program guides, presentations, and social promotions, streamlining production and ensuring consistent branding.
The Result
Delivered all large-scale event assets within the same timeframe as smaller projects, saving production hours and enabling a single designer to execute the full scope without additional support.
Social Media Promotion
that blend creativity and strategy to transform spaces into immersive and memorable experiences.
Uncover more of my innovative event designs
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Large-Scale Window Cling
Turned a glass façade into a bold branding statement. Conducted site visit, measurements, and mockups; tested substrates for maximum logo impact, and managed oversized production requiring sectional printing and precise installation.
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Conference Branded Wayfinding
Designed a comprehensive system of branded wayfinding signs and posters that guided attendees seamlessly through the conference venue, enhancing both navigation and event experience.
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Branded Door Magnets for Cross-Promotion
Doubled as cross-promotion tools—featuring the publication’s logo and QR code linking to upcoming events—easy to install, swap, and reuse at any venue. Boosted visibility and drove a 10% year-over-year increase in attendance across all events.
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Immersive Elevator Wrap with Wayfinding Signage
Custom wraps and wall clings transformed a high-traffic elevator bank into a bold, branded wayfinding system—guiding attendees with clarity while reinforcing the event’s identity.
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High-Visibility Conference Step & Repeat Backdrops
Designed large-scale step & repeat backdrops in multiple sizes for professional printing, featuring the event name and publication sponsor for maximum brand visibility.
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Streamlined Multi-Track Speaker Presentation Decks
Designed multi-track presentation decks with speaker photos & session details, then repurposed the layouts across PowerPoint, social, and email—streamlining production and ensuring consistent promotion.
