Senior Housing News Architecture & Design Awards Website Redesign

AWARD-WINNING WEB DESIGN

Award-winning redesign that boosted engagement and scaled design systems across six publications.

The Challenge

At WTWH Media, I produced quarterly survey e-books that transformed raw Alchemy data into clear, branded visuals for a B2B audience. Despite one-week turnarounds, I redesigned rigid charts into engaging resources that resonated with C-Suite executives.

The Approach

I automated Alchemy chart exports by writing custom CSS to apply brand colors, labels, and hide irrelevant data, making ~80% of charts export-ready with no manual edits. For the remaining datasets, I used the Chartwell font—an InDesign tool I discovered at Adobe MAX 2023—that converts raw numbers into styled charts directly within text frames.

The Result

Reduced eBook revisions by 50% through accurate, on-brand charts; recognized by stakeholders as a key factor in scaling quarterly survey eBook production.

Custom Content Creation, Lead Generation & Sales Tools that act as both a magnet and a bridge—transforming digital curiosity into genuine, high-impact connections.

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