CASE STUDY | CONTENT CREATION & LEAD GENERATION
Custom Content Survey eBook Design
Brought complex data to life through custom eBook design and Chartwell-font charts, then extended its reach with a lead-generating campaign—complete with a dedicated landing page, email and social promotion, and a spotlight feature on HospiceNews.com.
-
![Hospice News Industry Outlook Survey Report]()
Hospice News Industry Outlook Survey Report
-
![Outlook Survey Charts created using Chartwell font]()
Outlook Survey Charts created using Chartwell font
-
![Custom Content is promoted through the publication's website]()
Custom Content is promoted through the publication's website
-
![Hospice Outlook Survey Landing Page for lead generation]()
Hospice Outlook Survey Landing Page for lead generation
-
![Social Media promotion of ebook]()
Social Media promotion of ebook
The Challenge
At WTWH Media, I produced quarterly survey e-books that transformed raw Alchemy data into clear, branded visuals for a B2B audience. Despite one-week turnarounds, I redesigned rigid charts into engaging resources that resonated with C-Suite executives.
The Approach
I automated Alchemy chart exports by writing custom CSS to apply brand colors, labels, and hide irrelevant data, making ~80% of charts export-ready with no manual edits. For the remaining datasets, I used the Chartwell font—an InDesign tool I discovered at Adobe MAX 2023—that converts raw numbers into styled charts directly within text frames.
The Result
Reduced eBook revisions by 50% through accurate, on-brand charts; recognized by stakeholders as a key factor in scaling quarterly survey eBook production.
Custom Content Creation, Lead Generation & Sales Tools that act as both a magnet and a bridge—transforming digital curiosity into genuine, high-impact connections.
View more content designs by Shawnna
-
Custom Content Series | Executives to Watch
Branded content series that flexed across publications, blending sponsor ads with reusable design templates and multi-channel promotion.
-
Changemakers Annual Content Series
Directed the annual Changemakers series, sponsored by Yardi, featuring nominee-driven stories and a companion eBook promoted across landing pages, email, and social. Developed templates and guidelines that streamlined production, reducing revisions and missed deadlines by 50%.
-
Hospice News 50 Flagship Report
Launched HospiceNews’ first rankings report—19 pages of data turned into digestible storytelling, backed by sponsor ads and lead-gen campaign across landing pages, email, and social.
-
Illustrating sustainability, sparking awareness.
Co-branded infographic and posters illustrating sustainability for Lindenmeyr Munroe + TwoSides. Led concept sketches through final design, adapting the piece into poster formats mailed to clients and partners to drive awareness.
