CASE STUDY | CONTENT CREATION & LEAD GENERATION
Media Guide Redesign | Storytelling that Sells
In 2024, I led the complete redesign of WTWH Media’s publication media guides—transforming dense, data-heavy documents into compelling storytelling tools. Each guide was restructured to highlight not just products and services, but also the value and market reach advertisers could expect when partnering with WTWH.
Rebranded Media Guide (View PDF)
The original Media Kit design
The storytelling elements of the rebranded Media Guide
The Challenge
Take an overly complex, information-packed media guide and reimagine it into a clear, engaging resource that not only convinced advertisers of WTWH Media’s competitive edge, but also functioned as a practical, on-brand sales tool for the sales team.
The Approach
Developed a storytelling-driven template that balanced unified brand design with customizable sections, providing sales teams with a visually engaging guide full of adaptable talking points.
The Result
Achieved a 15% lift in new client acquisition in 2024 vs. 2023, while equipping the sales team with a flexible, on-brand tool that was both persuasive and easy to update.
A collection of product-focused campaigns and sales tools—from media guides and video brochures to event signage, lead-gen workflows, and digital ads—built to showcase services, strengthen brand presence, and help sales teams close deals.
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