CASE STUDY | Multi-Channel Campaign Design
One Message. Multiple Touchpoints.
Through my work with MarketMatch this year, I partnered with credit unions nationwide to create integrated marketing campaigns across social media, motion graphics, digital advertising, print collateral, and member communications—transforming complex financial messaging into engaging, accessible visual experiences.
Image to Video AI Example
Creative concept developed, stock image used with Adobe Firefly to create a live video used in a credit union’s TV screen animation that plays in branch lobbies.
The Challenge
Transform complex financial messaging into campaigns that feel approachable, engaging, and relevant to members across a variety of platforms.
The Approach
Combined strategic thinking, visual storytelling, and scalable design systems to create cohesive campaigns spanning social media, motion graphics, advertising, publications, and print collateral.
The Result
The work showcased below demonstrates how a single campaign idea can evolve into a connected brand experience—maintaining consistency, driving engagement, and meeting audiences wherever they interact with the brand.
These in-branch TV screen campaigns extend marketing initiatives beyond traditional channels, bringing promotions and educational content to life through motion. Using subtle animation, transitions, and continuous looping sequences, the screens help transform waiting areas into opportunities for engagement—whether highlighting member tools like SavvyMoney and Money Advisor Direct or delivering fraud-awareness tips through interactive trivia-based content.
Bringing Static Designs to Life Through Motion
Creative concept to animation for in-branch TV screens using Firefly AI for image to video generation & Adobe Express to create the video.
Creative concept to minimal animation for in-branch TV screens. Used Adobe Express to create video and used Adobe Firefly to generate animated vector music note images.
Animation created in Adobe Express using a PDF document as reference. Played in credit union branch lobbies to promote fraud prevention.
Social media is often the most frequent touchpoint between a brand and its audience. Beyond individual posts, the goal is to create a cohesive content system that balances promotions, education, community engagement, and brand awareness while maintaining a consistent visual identity across channels.
Creating Social Systems, Not Just Social Posts
Here's how I adapted messaging for an established credit union across TV, social, web, print, and motion assets while maintaining campaign consistency.
Add Social Campaign / Web Banner or Ads / Landing Page
Project Imact
Multi-channel campaign execution
Motion graphics for in-branch engagement
Social content systems and recurring campaigns
Financial services and credit union marketing expertise
